Rational 4/03

My topic is Animal Interaction In Wellington. I did this as an attraction because Wellington is full on Families with young children, people who are wanting to learn more about animals, and all destinations are great for tourists visiting Wellington. The relevant rational qualities are, being fulfilled, bright natural environments, educational, social, some attractions are hands on, and adventurous. The Emotive qualities could be relating back to your childhood memories, having special love and kindness towards animals, saving our extinct animals, and too have the passion to learn more about exotic, marine and native animals. My attractions have the ‘attitude’ of being active, happy and a enjoyable day out with friends/family.

The Visual language I have used is sharp, and exiting to read/look at, this is done by negative space, and bright colours. I used a Sans Serif font as a soft, welcoming vibe which related well with my attractions which are full of organic shapes and natural textures and environments. My collages feature Colours relevant to each attraction, the environment the attraction is in, and texture’s/patterns you will find at this attraction. My collages give you a scene of what you will experience at each attraction. The application of grid I have used is spatial, friendly, and easy to follow through to read and understand. What I have learnt from my own process is more about Wellington, and the Animal interactions we have, as well as one on one Interactions with animals we have in our City (such as Island Bay and the contact with the marine life, and close one on ones at the Zoo with some exotic animals). This project has helped me developed my InDesign skills, how to analysis my work thoroughly, and understand when pears are giving me critical feedback its for my benefit, learning type rules, having more scene of type and image layout, how to down size a file and print a Brochure, and many more qualities which I can take with me for future projects.

Test print and Critique 27/03

I have done a test print to see how well I like my college concepts with my text. There are a few adjustments to me made such as:

The front cover:

I am not happy with this layout and I don't think it's working for me. This could be because of scale, the font being too big, the design in general isn't working, the images my not be bold and clear enough to show my 3 destinations

So what I'm going to do now is de scale the font, and make 'interaction' and 'in' smaller because they don't need to be a main focus point. I will also play around with textures and compositions for my cover collage

I want to create a more organic front cover which will relate and tie in well with my collages.

Map:

The map composition isn't working for me either again, as scaled this up from being smaller to give the page more character, but I don't think this size is working for my spread, and is over powering. 

So I will de scale this down again and see how it looks along side with a Key-telling us which each destination is. 

Exotic:

This collage is probably the weakest out of them all. So what i have in mind is to de scale it bit, as its pushing the font a bit too much, and bring the orange circle scale down and try bring the group of people to main focus point.

I will try moving the yellow circle directly behind them, and bring scale in, and make the sign bigger as its starting to fade away abit.

Marine:

This collages fish nose is slightly being cut off in the middle of the page, so I will need to scale this collage down as its an awkward scale too to the left. I will also bring it up bit as it feels like it may be sliding off the page. 

Another point I noticed on this image is the eye is being pulled around a bit, and this is due to the large symbols and the thick lines between then text.

So what I'm going to do is make these lines between the text thinner- and this will go for every spread. Im also going to swap the symbols and time over as the heavier symbols will lead your eye into the collage. I will also scale these down.

Critiquing Layout and Collages 29/03

Here are my Collage and text concepts with grids:

•  Here you can see I have not a lot of text and the line splitting across the page is not working. 
• The collage is too big, and there is no focus point what so ever
• The font size might be too big in the heading
• There is too much text under the heading
• The Symbols on the bottom are too detailed. (each picnic table had a icon relating to its place)
• The marine life collage isn't showing enough 'layers' 
• Collages are too big
• The colour drop behind the text is basic and boring

Here is the next step I took after my critique with developing my collages and playing around with text concepts.

• The symbols are too spread apart 
• Not enough text still

Critiquing Sports and Recreation 29/03

This is my first sports and recreation page with grids showing. As you can tell here it is very rough, and the layout is not working very well. 

This layout was after playing around and braking up the text, and making the spread look balance.

This was a other critique with making the right spread more balanced, and the circles to fill up the negative space. 

Critiquing Front Cover 29/03

This is my first front cover. I personally am not happy with it and need to change a lot. This will start with removing the saturated yellow in the background, scaling the image smaller and add 'DISCOVER WELLINGTON'

This is my second attempt. I am still not 100% happy with it. I think the font is too large and the collage is not working what so ever.

This is my 3rd attempt. This time playing around with scale and changed the images to specific textures at each destination to clearly decipher each destination.

• The overlapping in type and image is not working and needs to be scaled down. I think this is because of the organic shapes clashing with the sharp lines.

Critiquing Map Layout 29/03

This is my first Map.

• It is way too bold with colour as the green is over powering

This is working nice but what could i do to change this and improve it?

Also I don't need the 'Wellington' because it is already stated on my cover this is Wellington based, so I can remove that.

This isn't working so well now. So I think ill go back to concept 2

Type Artist Models and Ideas 26/03